Doing Business in the Age of Construction Software

September 15, 2026
11:00 AM – 1:30 PM

Tower Club | Tysons Corner, VA

Presented jointly by ASAMW and CFMA

Construction firms are investing more than ever in project management software, accounting systems, AI tools, field technology, and digital workflows—but are those investments actually improving profitability?

Join ASAMW and CFMA for an engaging panel discussion featuring construction executives, financial leaders, and technology experts who will examine the true business costs—and business value—of today's expanding technology ecosystem.

Rather than focusing on software demonstrations, this discussion will explore the real-world challenges companies face, including:

• Hidden implementation costs
• Employee adoption and training
• Workflow integration
• Data quality
• Cybersecurity
• Measuring return on investment
• AI and emerging technology trends

Hear perspectives from subcontractors, general contractors, finance professionals, and technology leaders who have experienced these challenges firsthand.

Confirmed Panelists

• Paul Elias, Executive Vice President Construction, Redbrick (Developer/Owner)
• Alex Hershey, Vice President, Accounting & Finance, TRINITY Group Construction (General Contractor)
• Martin Press, President, Press Mechanical (Subcontractor)

Moderator: Chris Guerra, Regional Business Development Manager, Ruppert Landscape

You'll Learn

• How to evaluate software beyond the purchase price
• Where companies underestimate implementation costs
• How executives measure ROI
• Common integration challenges
• Strategies for improving employee adoption
• Questions every contractor should ask before investing in another platform

Schedule

11:00–11:30 AM
Networking

11:30 AM–12:00 PM
Lunch

12:00–1:30 PM
Panel Discussion & Audience Q&A

Registration

ASAMW Members — $150

CFMA Members — $150 

Non-Members — $200

Register today and join construction leaders for an honest conversation about making technology investments that truly support your business.